Think web services, not websites. Most innovation online today is created by an army of talented, independent web developers. Sites such as Microsoft, Google and Facebook are turning themselves into platforms that can run these applications, almost like Windows did on the desktop. This has spawned hundreds of miniature online applications.To thrive, marketers need to think about how to create similar mini experiences via web services that plug into these sites yet are consistent with the brand.
Advertising Age - Steve Rubel - Three Strategies for Thriving on the Decentralized Web
Acho que concordo numa certa medida. Snack Culture - de quem os widgets são expressão imediata - nem sempre satisfaz. A gente pode até comer um pacote de Ruffles, mas, depois de um tempo, dá fome.
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